Course curriculum
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1
Facebook Groups for Marketers
- Notes and Mind Maps
- Introduction
- The Story of the Content Marketing Lounge
- 1,000 True Fans
- Why Facebook Groups
- It Will Work If...
- Picking Your Topic...
- Picking a Good Group Name
- Public Group or Private Group?
- Setting Up Your Group
- Why You Shouldn't Add People Without their Knowldge
- The Two Types of Audiences
- How to Get Your First 100 Members
- What to Write
- The 3 Types of Members
- How to Grow to 1,000 Members (and Beyond!)
- How to Create Content People Will Love
- How to Establish a Group Culture
- The 3 Ways to Monetize a Group
- The Psychology of Pre-selling (and Why It Works!)
- Having Fun With Spammers
- How to Keep People Engaged
- Why People Will Love (or Hate) Your Group
- The No. 1 Mistake People Make
- My Biggest Mistake
- The Checklist
- Q&A