Course curriculum

  • 1

    Facebook Groups for Marketers

    • Notes and Mind Maps
    • Introduction
    • The Story of the Content Marketing Lounge
    • 1,000 True Fans
    • Why Facebook Groups
    • It Will Work If...
    • Picking Your Topic...
    • Picking a Good Group Name
    • Public Group or Private Group?
    • Setting Up Your Group
    • Why You Shouldn't Add People Without their Knowldge
    • The Two Types of Audiences
    • How to Get Your First 100 Members
    • What to Write
    • The 3 Types of Members
    • How to Grow to 1,000 Members (and Beyond!)
    • How to Create Content People Will Love
    • How to Establish a Group Culture
    • The 3 Ways to Monetize a Group
    • The Psychology of Pre-selling (and Why It Works!)
    • Having Fun With Spammers
    • How to Keep People Engaged
    • Why People Will Love (or Hate) Your Group
    • The No. 1 Mistake People Make
    • My Biggest Mistake
    • The Checklist
    • Q&A